Business4Better delivers inspiration, strategies, and practical insights for businesses who what to develop deeper relationships with non-profits to make a greater difference in people's lives around the world. This promotional video highlights the people and stories behind Business4Better at the first annual U.S. event in Anaheim, CA, sponsored by UBM, Disneyland, and Points of Light, May 2013. Neil Bush was the keynote speaker for the event. It was directed by UBM's chief creative officer, Gene Fedele, and shot on site by the talented video production team from UBM Canon. We also developed the marketing and social programs, website (Business4Better.org), and collateral.