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Smart Enterprise: Greater Expectations

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the sake of the enterprise's lines of business. Today, with IT resources, infrastructure, applications and even business processes available as services, IT is being asked to act as a broker of IT services, regardless of whether those services were sourced internally or externally. "The role of IT is shifting from the [depart- ment] that has to make sure the equipment and systems are running well and if not, getting them fixed, to mainly one of figuring out where to get the best IT services for a given business requirement," says Jay Fry, VP of Marketing, Cloud Customer Solutions Unit, at CA Technologies. "It's more a mat- ter of managing this new supply chain that cloud computing is making possible than of day-to-day technology management." Just in Time Already, processes originally developed for making real world, physical supply chains operate more efficiently are finding uses in the increasingly services-oriented data cen- ter. Just as factories strive to ration alize the raw materials flowing into their assembly lines, data centers are gaining efficiencies by standardizing their server assets. For example, an IT shop that lists just a few preselected server configurations in its IT service catalog can essentially shrink its bill of materials, prepare for expanded automation of provisioning and other management processes, and even hand off provisioning to business managers, who can do it themselves. Similarly, just-in-time delivery of IT services is proving to be a big cost saver. When, for example, a movie production company is editing large chunks of video, it can now rent the necessary power in a public cloud in a matter of minutes from providers that include Amazon, Microsoft and Rackspace. "Similar to manufacturing supply chains, we're seeing a move from push to pull," says Roger Pilc, General Manager, Virtualization and Automation, Customer Solution Unit at CA Technolo- gies. "The economies of standardization and just-in-time delivery techniques are driving a lot of costs out of the IT system." Pilc notes that the IT department can maintain oversight of cloudbursting activity with tools, which can now provision public cloud capacity seamlessly alongside on- premises resources — a so-called hybrid infrastructure model. It's still early days in the public cloud, and Pilc advises IT executives to spend time evaluating the widening variety of cloud offerings hitting the market. "There will be different provisioning characteristics for each kind of service," Pilc notes. Some providers are specializing in raw computing power at cut-rate prices, for instance, while others emphasize security and compliance or high levels of manageability. Troubadour Ltd. is one of several pro- viders offering infrastructure as a service. Its customers supply their own operating system and applications, and then run them in a cloud of virtualized servers that Troubadour oversees on their behalf. Some customers use this "virtual data center" service simply to develop and test soft- ware and websites. But Troubadour sees great potential among local and state governments, school districts, and small and midsize organizations that are under great pressure to cut costs and limit hiring. "We're offering a high-touch service," says Jay Kirby, Co-Founder and Executive VP of Sales and Marketing at Troubadour. In Tro u b a d o u r's c a s e, t h a t m e a n s enabling customers to not only provision complete technology stacks by themselves, but also monitor their applications' perfor- mance as easily and thoroughly as if their software were running in-house. To do so, Troubadour relies on Nimsoft solutions from CA Technologies, which provide a Web-based, customizable, graphical and real-time dashboard view into the work- ings of key infrastructure elements and applications. They also provide small and midsize businesses with many of the advan- tages of enterprise-class monitoring tools. In fact, Nimsoft is proving itself useful in even the most demanding cloud-based environments. One Troubadour customer, a media company, uses the Nimsoft tool to monitor its servers as the system streams movies over the Internet to thousands of customers. Whenever the solution detects that the servers are under stress, say, on a particularly busy Saturday evening, the software triggers a request for a burst of added streaming capacity from banks of servers elsewhere in the cloud. "If it lives in IT," says Chris O'Connell, Director of Prod- uct Management at the Nimsoft subsidiary of CA Technologies, "we can monitor it." That capability is making the solution i n d i s p e n s a b l e a m o n g m a n a g e d s e r - vice providers. Many local and regional Options Galore Where will you put your company's resources? For a growing number of CIOs, the answer is "all of the above." Here are some top infrastructure options and the benefits of each. OPTIONS BENEFITS VIRTUALIZED SERVERS PRIVATE CLOUD PUBLIC CLOUD OFFERINGS MAINFRAME INFRASTRUCTURE AS A SERVICE SOFTWARE AS A SERVICE SOURCE: Smart Enterprise, 2010 Increased server utilization; greater agility; lower capital expenses; business continuity Fast provisioning; self-service options; resource pooling; tight control Fast, easy provisioning for one-off projects; lower capital and operating expenses; pretested stack; practically unlimited capacity; zero maintenance; global access High reliability, availability and serviceability (RAS); proven virtualization technology; energy efficiency; Linux-compatible; compact Lower capital expenditures, no data center required; pretested technology stack; familiar technology Zero maintenance costs; low capital expenditures; pay-as-you-go billing; no client soware required; universal Web access DATA: IDC, "Worldwide and Regional Server Forecast," April 2010 Note: 2010, 2011 and 2012 figures are forecasts Worldwide Server Revenue $46.2 billion 2009 2010 2011 2012 $49.3 billion $50.5 billion $51.3 billion )'('SMART ENTERPRISE 39

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